Communicating Research Results to Stakeholders: What Scientists Can Learn from Cooperative Extension

A key task faced by all members of the water research community is to communicate the results of their research to stakeholder groups. Effective communication involves a range of tactics depending on the audience’s cultural background, level of understanding, and interest (financial, political, or other) in the research topic. Opportunities to communicate scientific results are also varied, ranging from peer-reviewed publications and presentations at scientific conferences, to conversations with community groups, to meetings with elected officials. Successful scientific communication involves gauging exactly what the audience needs to know and how to effectively deliver this information, either verbally or in writing. And yet, though early career water research professionals may leave their undergraduate or graduate studies well-versed in planning and conducting scientific study, upon graduation, their skill in communicating scientific results to stakeholders is often limited to peer-reviewed publications.